{"id":204,"date":"2017-10-10T17:42:31","date_gmt":"2017-10-10T17:42:31","guid":{"rendered":"http:\/\/champaignapp.com\/?p=204"},"modified":"2017-10-10T17:42:31","modified_gmt":"2017-10-10T17:42:31","slug":"content-assets-are-vital-to-your-social-media-posts-video-images-text-audio-and-links","status":"publish","type":"post","link":"https:\/\/the-matic.com\/champaignapp\/content-assets-are-vital-to-your-social-media-posts-video-images-text-audio-and-links\/","title":{"rendered":"Content Assets are VITAL to your Social Media Posts: Video, Images, Text, Audio and Links"},"content":{"rendered":"<p>Keeping up a Social Media presence requires that you have something ready to share at regular intervals and keeping your audience interested will\u00a0require sharing a variety of content. You may not realize it, but as an expert, you already have an abundance of resources you should\u00a0be sharing with your audience. So, if you haven&#8217;t already, start putting together a list of content assets that you can share with others. Consider the VITAL categories for taking inventory &#8211; we\u2019ve included a few samples of each category to help inspire your own thought process:<\/p>\n<p>VIDEO<\/p>\n<ul>\n<li>Instruction \/ Informational<\/li>\n<li>Marketing \/ Offer<\/li>\n<li>Conference \/ Networking Event Clips<\/li>\n<li>Production Site Visit<\/li>\n<\/ul>\n<p>IMAGES<\/p>\n<ul>\n<li>Team Headshots<\/li>\n<li>Product Screenshots<\/li>\n<li>Team Meetings \/ Outings<\/li>\n<li>Client Logos<\/li>\n<\/ul>\n<p>TEXT<\/p>\n<ul>\n<li>Archived Blogs<\/li>\n<li>White Papers<\/li>\n<li>Case Studies<\/li>\n<li>Brochures or Forms<\/li>\n<li>Presentations \/ Slides<\/li>\n<\/ul>\n<p>AUDIO<\/p>\n<ul>\n<li>Podcast<\/li>\n<li>Interview<\/li>\n<li>Background music produced for the videos<\/li>\n<\/ul>\n<p>LINKS<\/p>\n<ul>\n<li>External \/ Partner Resources<\/li>\n<li>Blog Articles that Mentions \/ Features you<\/li>\n<\/ul>\n<p>Once you&#8217;ve started an inventory of each asset identify wether or not that asset is ready for sharing or if it needs some tweaking (adding a logo, changing some slides, resizing the image, etc) and make sure to make time for that activity that gets it ready before it&#8217;s scheduled social media appearance.<\/p>\n<p>So, have you already filled\u00a0an inventory list while reading this article? What other content items did you discover in your own inventory that we didn&#8217;t list above?\u00a0 Are there other content categories we&#8217;ve missed?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keeping up a Social Media presence requires that you have something ready to share at regular intervals and keeping your audience interested will\u00a0require sharing a variety of content. You may not realize it, but as an expert, you already have an abundance of resources you should\u00a0be sharing with your audience. So, if you haven&#8217;t already, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"_links":{"self":[{"href":"https:\/\/the-matic.com\/champaignapp\/wp-json\/wp\/v2\/posts\/204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/the-matic.com\/champaignapp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/the-matic.com\/champaignapp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/the-matic.com\/champaignapp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/the-matic.com\/champaignapp\/wp-json\/wp\/v2\/comments?post=204"}],"version-history":[{"count":1,"href":"https:\/\/the-matic.com\/champaignapp\/wp-json\/wp\/v2\/posts\/204\/revisions"}],"predecessor-version":[{"id":206,"href":"https:\/\/the-matic.com\/champaignapp\/wp-json\/wp\/v2\/posts\/204\/revisions\/206"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/the-matic.com\/champaignapp\/wp-json\/wp\/v2\/media\/205"}],"wp:attachment":[{"href":"https:\/\/the-matic.com\/champaignapp\/wp-json\/wp\/v2\/media?parent=204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/the-matic.com\/champaignapp\/wp-json\/wp\/v2\/categories?post=204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/the-matic.com\/champaignapp\/wp-json\/wp\/v2\/tags?post=204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}