When you create\u00a0content for your blog, you put in time and effort into each article\u00a0including writing the content, producing or finding graphics, and managing any time and resources you’re using to make it happen. So, you’ll want to attract more visibility for\u00a0every\u00a0article you produce to get the most out of your work.\u00a0While you wait for others to arrive at your post via Google, Yahoo and Bing, you can also use Social Media to\u00a0accelerate that traffic.<\/p>\n
Let’s take Twitter as an example: at this point, it is now conventional wisdom that you should be tweeting about your blog article\u00a0more than once.\u00a0In fact, there are already\u00a0quite a few opinions on how many<\/em> times and how often<\/em> to tweet about your blog like this one<\/a>, this one<\/a> and even\u00a0this one<\/a>\u00a0from Guy Kawasaki, the Twitter\u00a0guru, himself. The primary\u00a0reason for this is to expose that blog post to people who are on Twitter at different periods of time\u00a0thereby driving more overall\u00a0traffic to your post over time. But even these recommendations only extend for a month or two.<\/p>\n So, what happens to your blog article\u00a0after a month? Is the content of that article\u00a0no longer valid or useful to your audience?\u00a0Is it really stale after only one month or does it actually take six months, a year, or maybe even two years before the content is no longer relevant? Why would you only tweet about it for a month if it can still offer value to someone long beyond that period of time? What do you think would happen if you tweeted about it for even longer than a month (or two)? By extending your tweets you could\u00a0also be:<\/p>\n Similarly, you may want to also want to share your blog article\u00a0several times with\u00a0your LinkedIn and Facebook audiences. Depending on your audience, the times and frequency you’ll want to share your articles will vary,\u00a0but we’ll save that for another insight.<\/p>\n So,\u00a0dust off those older blog articles\u00a0(the ones whose content shelf life hasn’t quite yet expired) and start\u00a0sharing them again with your current audiences.\u00a0If previously you mentioned it as a new article, try a new angle to your Tweet or LinkedIn post, like, “Did you see the article that we wrote about extended Tweets for your Blog?”. When you connect with\u00a0someone new from one of these posts, tell us about it!<\/p>\n","protected":false},"excerpt":{"rendered":" When you create\u00a0content for your blog, you put in time and effort into each article\u00a0including writing the content, producing or finding graphics, and managing any time and resources you’re using to make it happen. So, you’ll want to attract more visibility for\u00a0every\u00a0article you produce to get the most out of your work.\u00a0While you wait for […]<\/p>\n","protected":false},"author":1,"featured_media":196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"_links":{"self":[{"href":"https:\/\/the-matic.com\/champaignapp\/wp-json\/wp\/v2\/posts\/195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/the-matic.com\/champaignapp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/the-matic.com\/champaignapp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/the-matic.com\/champaignapp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/the-matic.com\/champaignapp\/wp-json\/wp\/v2\/comments?post=195"}],"version-history":[{"count":1,"href":"https:\/\/the-matic.com\/champaignapp\/wp-json\/wp\/v2\/posts\/195\/revisions"}],"predecessor-version":[{"id":197,"href":"https:\/\/the-matic.com\/champaignapp\/wp-json\/wp\/v2\/posts\/195\/revisions\/197"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/the-matic.com\/champaignapp\/wp-json\/wp\/v2\/media\/196"}],"wp:attachment":[{"href":"https:\/\/the-matic.com\/champaignapp\/wp-json\/wp\/v2\/media?parent=195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/the-matic.com\/champaignapp\/wp-json\/wp\/v2\/categories?post=195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/the-matic.com\/champaignapp\/wp-json\/wp\/v2\/tags?post=195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n